Built to Position. Provoke. Convert.

The Business Casual mark: a starfish wearing a striped necktie

See my work

About Yoni

10+

Years experience

200+

Marketing projects delivered

100%

Performance‑minded, not just pretty

Services

Part strategist, part creative director, part campaign manager.

Brand & messaging

Positioning, voice, visual identity, and the narrative that makes your brand impossible to ignore in a crowded B2B market.

Creative production

Website design & copy, explainer videos, sales decks, white papers, case studies — every asset your team needs, built to convert.

Paid campaigns

Full-service paid campaigns across LinkedIn, Google, and Meta.
Creative, copy, setup, management, and optimization — all in one.

Cold outreach systems

Automated outreach funnels with precision messaging that turn cold lists into warm pipeline.

Content & SEO

Blog, case studies, and resource hubs that establish your brand as the authoritative voice in your space and drive organic growth.

Sales enablement

Materials that move deals forward without a salesperson in the room: one-pagers, pitch decks, battle cards, and email sequences.

Selected work

Real brands.
Real results.

HEALTH TECH · B2B SAAS

From invisible to undeniable — a full brand & digital transformation

Took a health-tech brand from a generic, forgettable digital presence to a premium, research-backed platform trusted by Stanford, Kaiser Permanente, and hundreds of clinics worldwide.

Led the complete rebrand — identity, positioning, messaging — and built a multilingual conversion-optimized website that established MOXO as the authoritative voice in ADHD diagnostics, driving 500% growth in North American website traffic and booked sales calls.

Brand identity

Website redesign

Sales collateral

Paid campaigns

Cold outreach

Video production

View website

5×

International revenue growth (10% → 50% of total sales)

500%+

Increase in NA traffic & booked sales calls

100+

Research & content assets created

Languages. One coherent brand.

Website — before & after

Before

After

Drag the handle to compare

Explainer video

Paid social creative

E-COMMERCE GAMIFICATION · B2B SAAS

From founding team to ongoing creative partner

As Wiply's first CMO I built the entire brand from scratch, including website, digital funnels, pitch deck, sales collateral, and product voice. A key voice in product development and the company's representative in investor pitches and key client meetings.

Today, a trusted external vendor creating Wiply's ongoing marketing collateral and sales enablement — including the latest explainer video.

Brand identity

Website & funnels

Decks

Sales enablement

Explainer video

Cold outreach

View full deck

View one-pager

Distinct audience segments — agencies & brands

Asset types produced for
each — decks, videos, and website content

Explainer video

RETAIL DATA & ANALYTICS · B2B SAAS

Brought clarity to a complex SaaS product used by the world's biggest retailers

As the product marketing manager at NielsenIQ Activate (formerly CiValue) I owned the full content operation: white papers, e-books, blogs, email campaigns, and sales collateral all tailored to distinct customer segments: major retailers and global brands.

White papers

E-books

Blog

Email campaigns

Sales collateral

Product comms

View sales collateral

Distinct audience segments — retailers & brands

Average touchpoints before purchase decision. Created the content & messaging for each.

Built to Position. Provoke. Convert.

Part strategist, part creative director, part campaign manager.

Brand & messaging

Creative production

Paid campaigns

Cold outreach systems

Content & SEO

Sales enablement

Real brands.Real results.

From invisible to undeniable — a full brand & digital transformation

From founding team to ongoing creative partner

Brought clarity to a complex SaaS product used by the world's biggest retailers

Hi, I'm Yoni Pruzansky.

Real brands.
Real results.